jlm-blog
~jlm

9-Sep-2005

What is that thing, anyway?

Filed under: web — jlm @ 17:19

So, the firefox logo makes sense.

[firefox logo]

A fox, with a firey look. Cool logo.

But what’s that thing behind the fox? Well, with the Deer Park logo, we get a better look.

[deerpark logo]

But if you look closely, you see that the shapes on the FF globe don’t match those on the DP globe. And they don’t look like the continents I know. Maybe it’s just an ordinary circle with abstract shapes? But it’s shaded like a globe. Is it one of those funky extrasolar planets? (They’re planning a Galaxy Wide Web!)

I think I preferred the fox. I also liked the old Red Star mozilla logo, not so much the dino head or the big “m”. And don’t get me started on the ship steering wheel or the big “N”. Even the old NCSA Mosaic logo was better than those.

[mozilla red star][mozilla dinosaur head][mozilla "m"][ship rudder wheel][Netscape Navigator big "N"][NCSA Mosaic logo]

Why does every iteration of the product need a new logo? Doesn’t seem like the best way to build brand awareness. Compare:

[Microsoft Internet Explorer logo]

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